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Orthopedics

Authority That Drives
Referrals and Patients

An orthopedic practice with strong clinical outcomes but a quiet digital presence. We built the surgeon authority and regional visibility that wins both patient searches and physician referrals.

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Regional
Visibility across the full draw area
Authority
Surgeons positioned as the experts
Referrals
A presence built to earn them
Revenue
Reporting tied to real outcomes
The Story

The Challenge

Whitfield Integrative Orthopedics had reputation among peers but little digital presence to match. Patients researching procedures could not find their expertise, and the practice had no clear way to measure what their marketing was actually producing.

The Strategy

We built out procedure and condition pages that rank for the searches patients run for weeks before a consult, paired with surgeon-authority content that reinforces credibility for both patients and referring physicians. Everything is wired to reporting that translates rankings and traffic into booked consults and revenue.

The Result

Within six months, Whitfield Integrative Orthopedics went from an afterthought in search to a market leader — with the rankings, reputation, and booked patients to prove it. Read the full timeline on the right.

Keyword rankings over 6 months
Orthopedic surgeon Toronto Page 1, Pos. 2
ACL reconstruction Page 1, Pos. 3
Sports medicine near me Page 1, Pos. 4
Knee replacement specialist Page 1, Pos. 3
What we did and when
Month 1Audit, procedure and condition page strategy mapped
Month 2Authority content and regional SEO program live
Month 3Rankings climbing across procedure searches
Month 6Regional visibility established, referrals and consults up, full revenue reporting in place
In Their Words

“What sets Still Point apart is that they think like a business partner, not a vendor. They know our patient journey, they understand the compliance side, and they report in actual revenue terms. I finally know what my marketing dollars are doing.”

Dr. James Whitfield — Whitfield Integrative Orthopedics
Your Turn

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